NTISthis.com

Evidence Guide: MSTGN6001 - Develop and implement a sales or marketing strategy for fashion or textile items

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

MSTGN6001 - Develop and implement a sales or marketing strategy for fashion or textile items

What evidence can you provide to prove your understanding of each of the following citeria?

Prepare to develop a sales or marketing strategy

  1. Define and analyse business goals and objectives to assist in formulating a sales and marketing strategy
  2. Research market trends and analyse issues related to workplace
  3. Analyse production and marketing practices, and workplace procedures, and their effects on workplace
  4. Determine strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available
  5. Identify and prioritise sales and marketing strategies in order to optimise sales and profit
Define and analyse business goals and objectives to assist in formulating a sales and marketing strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research market trends and analyse issues related to workplace

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse production and marketing practices, and workplace procedures, and their effects on workplace

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and prioritise sales and marketing strategies in order to optimise sales and profit

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a sales or marketing strategy

  1. Use business resources and appropriate personnel to optimise research and scope potential components of a sales or marketing strategy
  2. Determine components of the strategy and a time frame to optimise its effectiveness
  3. Liaise with relevant personnel and seek external specialist advice, where applicable
  4. Develop strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget
Use business resources and appropriate personnel to optimise research and scope potential components of a sales or marketing strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine components of the strategy and a time frame to optimise its effectiveness

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Liaise with relevant personnel and seek external specialist advice, where applicable

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement and monitor sales or marketing strategy

  1. Coordinate relevant personnel to implement sales and marketing strategy
  2. Establish monitoring procedures to assess effect of strategy on business outcomes within identified timeframes
  3. Measure and monitor financial and other relevant data against objectives to identify if progress is made towards achieving target
  4. Monitor implementation of strategy to establish overall performance
Coordinate relevant personnel to implement sales and marketing strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish monitoring procedures to assess effect of strategy on business outcomes within identified timeframes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Measure and monitor financial and other relevant data against objectives to identify if progress is made towards achieving target

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor implementation of strategy to establish overall performance

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and report on sales or marketing strategy

  1. Maintain records of sales or marketing strategy activities and prepare reports
  2. Conduct review of sales and marketing strategy outcomes and assess results
  3. Develop proposals to modify sales or marketing strategy, as necessary, to reflect dynamics of market place
  4. Prepare report on sales or marketing strategy outcomes and recommendations for presentation to management meetings
Maintain records of sales or marketing strategy activities and prepare reports

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct review of sales and marketing strategy outcomes and assess results

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop proposals to modify sales or marketing strategy, as necessary, to reflect dynamics of market place

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare report on sales or marketing strategy outcomes and recommendations for presentation to management meetings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Prepare to develop a sales or marketing strategy

1.1

Define and analyse business goals and objectives to assist in formulating a sales and marketing strategy

1.2

Research market trends and analyse issues related to workplace

1.3

Analyse production and marketing practices, and workplace procedures, and their effects on workplace

1.4

Determine strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available

1.5

Identify and prioritise sales and marketing strategies in order to optimise sales and profit

2

Develop a sales or marketing strategy

2.1

Use business resources and appropriate personnel to optimise research and scope potential components of a sales or marketing strategy

2.2

Determine components of the strategy and a time frame to optimise its effectiveness

2.3

Liaise with relevant personnel and seek external specialist advice, where applicable

2.4

Develop strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget

3

Implement and monitor sales or marketing strategy

3.1

Coordinate relevant personnel to implement sales and marketing strategy

3.2

Establish monitoring procedures to assess effect of strategy on business outcomes within identified timeframes

3.3

Measure and monitor financial and other relevant data against objectives to identify if progress is made towards achieving target

3.4

Monitor implementation of strategy to establish overall performance

4

Review and report on sales or marketing strategy

4.1

Maintain records of sales or marketing strategy activities and prepare reports

4.2

Conduct review of sales and marketing strategy outcomes and assess results

4.3

Develop proposals to modify sales or marketing strategy, as necessary, to reflect dynamics of market place

4.4

Prepare report on sales or marketing strategy outcomes and recommendations for presentation to management meetings

Required Skills and Knowledge

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Prepare to develop a sales or marketing strategy

1.1

Define and analyse business goals and objectives to assist in formulating a sales and marketing strategy

1.2

Research market trends and analyse issues related to workplace

1.3

Analyse production and marketing practices, and workplace procedures, and their effects on workplace

1.4

Determine strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available

1.5

Identify and prioritise sales and marketing strategies in order to optimise sales and profit

2

Develop a sales or marketing strategy

2.1

Use business resources and appropriate personnel to optimise research and scope potential components of a sales or marketing strategy

2.2

Determine components of the strategy and a time frame to optimise its effectiveness

2.3

Liaise with relevant personnel and seek external specialist advice, where applicable

2.4

Develop strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget

3

Implement and monitor sales or marketing strategy

3.1

Coordinate relevant personnel to implement sales and marketing strategy

3.2

Establish monitoring procedures to assess effect of strategy on business outcomes within identified timeframes

3.3

Measure and monitor financial and other relevant data against objectives to identify if progress is made towards achieving target

3.4

Monitor implementation of strategy to establish overall performance

4

Review and report on sales or marketing strategy

4.1

Maintain records of sales or marketing strategy activities and prepare reports

4.2

Conduct review of sales and marketing strategy outcomes and assess results

4.3

Develop proposals to modify sales or marketing strategy, as necessary, to reflect dynamics of market place

4.4

Prepare report on sales or marketing strategy outcomes and recommendations for presentation to management meetings

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria, and include:

reading and following work instructions, standard operating procedures (SOPs), safe work practices

applying relevant standards

interpreting and analysing goals and market trends

determining strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available

developing a strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget, for at least one (1) fashion or textile item

coordinating personnel to implement the strategy

establishing monitoring procedures to assess effect of strategy on business outcomes within identified timeframes

measuring and monitoring financial and other relevant data against objectives

reviewing and proposing changes to modify sales or marketing strategy

preparing report on sales or marketing strategy outcomes and recommendations, according to workplace procedures, for presentation to management meetings.

Evidence must be provided that demonstrates knowledge of:

safe work practices and procedures and use of personal protective equipment (PPE)

relevant Australian Standards

the industry, including markets, local and global trends and how these impact on the workplace

workplace products

key elements of production capability in terms of its implications for sales and marketing strategy

components of sales or marketing strategies

sourcing procedures

range of distribution channels (e.g. direct marketing, chain stores, niche markets)

strengths, weaknesses, opportunities and threats (SWOT) analysis techniques

requirements of workplace policies and procedures, structure and technical competency in relation to a sales or marketing strategy

quality standards and practices

workplace procedures

recording and reporting practices.

Range Statement

This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.

Workplace procedures include one or more of the following:

requirements prescribed by legislation, awards, agreements and conditions of employment

standard operating procedures (SOPs)

work instructions

oral, written and visual communication

quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output

housekeeping

tasks related to environmental protection, waste disposal, pollution control and recycling

WHS practices

Australian Standards include:

the relevant industry or Australian Standards that are current at the time this unit is being undertaken

Market includes, but is not limited to, one or more of the following:

local markets

national markets

global markets

Production and marketing practices include, but are not limited to, one or more of the following:

import and export of materials, components or complete products

direct marketing

wholesale and retail store distribution

exhibitions, shows and events

Develop a sales and marketing strategy includes, but is not limited to, the following:

analysis of business goals and market trends

marketing strategy options

monitoring and measuring of financial data

review procedures and liaison with other departments